Over the years I've enjoyed coaching quite a number of aspiring authors with a great book inside them needing to get envisioned and completed. Now that I've written most of the books in my own bucket-list, I'm opening up more time to help aspiring writers discover how to envision, rough out, edit and publish their books.

Our entire civilization continues to depend on clear and insightful written communication. The process of taking a book from concept to publication requires talent, vision, determination, a bit of luck and hopefully, some experienced mentoring. 

An author coach serves as a creative mentor, nurturing and guiding the author realistically toward the fastest route to publishing success. Because I’m a psychologist, quite often my author coaching is with fellow professionals – but I’ve also coached and ghostwritten autobiographies, business books, novels, inspirational books, screenplays and spiritual texts.



One of my recent mentoring projects was with a highly-successful corporate consultant in Denver, whom I coached for six months from initial concept to published text, website, webinars, podcasts, and in-person presentations - and her book, The Wisdom Of Transition, just won the 2020 SABA Book Award!


She offers these words of recommendation:

"About 9 months ago, I felt a strong calling that NOW was the time to write my book. My husband, a lifelong fan of John's books, discovered that John had become an author coach. I was delighted, as it had never occurred to me that I could be coached on the practicalities of how to write a book. 


From day one, I was incredibly impressed with John's mastery concerning all aspects of manifesting a book: creating the beginning structure and then step by step generating a rough manuscript and polishing it for publication. John is a master coach and it was a thrilling and immersive collaboration. "

Cheryl Benedict 

Author of The Wisdom of Transition,

2020 SABA book award winner! 












I’m often asked to explain what an author coach actually does – why are they needed, and how do they work with clients? Here are a few notes on the author-mentor relationship:



Author Coaches must of course be very good with words – able to take written material and significantly improve it. Most top-notch author coaches have a publishing track-record plus valuable ties with literary agents. They are friendly, honest and supportive – and maintain the author’s unique voice and thematic integrity.



In earlier publishing eras, an author pounded out a rough draft, sent it off to a publisher – then a house editor worked over the manuscript. But these days, publishers and agents expect authors to have already polished their manuscript. An experienced author coach makes sure all phases of manuscript preparation are successfully completed.



An author coach will help you 1) develop your book concept, 2) help generate the original rough draft of the book, 3) participate in content editing, line editing and polish – and 4) send the manuscript to a reputable agent. Fees depend on overall time needed, experience of the coach, and needs of the author.

Financials:  I usually work for $500-$800/day. I don't charge for all the time I spend thinking about your project, I only charge for actual computer-work time. I'm known for very rapid progress.

Free Consultation: If you’d like to have a phone discussion about your project, email me and we’ll set up a time to talk about how we can work together to manifest your book.



Client Recommendations


"John Selby took me from a wannabe writer to a published author. Through John's patient professional mentoring, expertise, diligence, and industry-relationships I've now accomplished my goall. What's remarkable is how structured the process was, and how gracefully the manuscript unfolded. As a result, we're now working on additional books. The entire process is an insightful joy. If you have the opportunity to work with John - go for it!"

Robert Khoury

CEO, Agile Rainmakers Inc.

“John has written numerous novels and psychology/meditation books which collectively have sold in excess of one million copies. As John's long-time literary agent, co-author and friend, I recommend him with complete enthusiasm and confidence. John is a talented writer for both novels, screenplays and non-fiction, and also a wonderful mentor, researcher, editor, sounding board and friend.”

Bill Gladstone
President, Waterside Productions


“Investing in the help of John Selby to coach me and ghostwrite my Spiritual Psychology book was one of the best professional decisions I've made. I came in with only a general idea and John brought me to clarity, commitment, and action. We met twice weekly by phone. John then advanced this raw material into the final manuscript. I couldn't be happier with the outcome – John is kind, timely, responsible and a consummate professional, while also easy-going and friendly. 5 stars!”

Renee McKenna
Therapist, author of Demons & Allies


“John stepped in and completed the ghost-writing phase of my book Voice: How to Share your Message, Products and Business with the World. The results were wonderful - the book has earned a number #1 bestseller ranking on Amazon. John is articulate, diligent, an accomplished editor and writer, and prolific author. I enjoyed working with John personally and look forward to using him on future book projects. Please feel free to call me with any additional recommendations as needed: 505-660-6622.”

Kristen White

"As a child I was a Vietnamese refugee. Friends have often encouraged me to write my life story - but writing is not my forte. Luckily I found John, who has guided me through a remarkable manifestation process ... and we've ended up with a well-received book that has fulfilled my deepest dreams. We're now working on the miniseries pilot script of my story. And best - John has become a dear friend as well as my writing mentor."

Mai Le

MedTech CEO, author of Worlds Apart

"Last year I felt the strong urge to write a personal account of my long-term struggles to recover from a terrible brain-damage accident. A friend recommended John Selby as ghostwriter and literary mentor - and we teamed up for 6 months of phone-based recording, rewriting and editing. The result is the book “My Path To Healing” which John also helped me publish. On all fronts John’s participation was experienced, professional, supportive, insightful, respectful, challenging - and ultimately satisfying and enlightening. Both thumbs up for John!”

Keith Kuegel

Author: My Path To Healing


"To my rewrite editor John Selby - thank you so much for your major ghostwriting contributions to making my book SHARP a success, and for your mentoring and guidance in helping me live more fully what I teach through this adventure."

Heidi Hanna

Corporate Consultant


"I am Swiss/French and luckily found John Selby in California to transform a very bad English translation of my inspiration-book into a truly wonderful expression. His expert knowledge of psychology and meditation enabled him to advance my writings into new realms. John is also now building me a special app. He has the ability to raise an author's writings into a higher level of expression, without altering the tone and message - we're lucky he's now sharing this gift and helping writers manifest their highest vision.

Nassrine Reza
Author: Accepting Who You Really Are

What Is An Author Coach?
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John Selby's recent author coaching projects:


The Wisdom Of Transition  (corporate consulting, Cheryl Benedict)


Worlds Apart (life adventure, Mai Le)

How To Intern Successfully (student guidebook, Robert Khoury)   

    Tapping The Source  (spiritual guidance, Bill Gladstone)

    Voice  (business success, Kristen White)

    My Path To Healing  (medical memoir, Keith Kuegel)

    The Seventh Mindset  (novel, Jeffrey Frick)

    Sharp: Managing Your Brainpower  (self-help, Heidi Hanna)

The Quantum Mindset  (science, Rick Thompspon)

    Power To Bloom  (inspirational, Nassrine Raza)

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